Hello!

    Dear friends, my name is ARYA. Today I am going to tell you! what is "SEO". SEO stands for “SEARCH ENGINE OPTIMIZATION”. SEO is the process of taking steps to help a website or piece of content rank higher on Google, Bing, and others search engines.

    This includes creating high-quality content in addition to monitoring your site’s technical health, gaining links from other sites to your site, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google, Bing, and others show it towards the top of the page when someone searches for something.

    There are a lot of factors that go into the search engines’ algorithms, and those factors are evolving all the time to keep up with changing user behavior.

How Do SEO Work?

    Search engines like Google, Bing, and others use relatively complex processes—or algorithms—to organize and rank content. Algorithms take a wide range of ranking factors into account to decide how well a page ranks.

    When a user types or speaks a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query. These organic results can include web pages full of text, news articles, images, videos, local business listings, and other more niche types of content.

    SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a  website and web page can give the searcher what they’re searching. 

The latest updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

    The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

    Here are some SEO tactics that can help your site rank for the keywords you're targeting. You probably won't use all of them, but having a better understanding of how to improve your rank is always a good thing.

    This is the kind of SEO that you're probably familiar with. On-page optimization includes all of the things that your readers will see when they visit your website. For the most part, that means content. Effective on-page SEO is built on high-quality, informative content. And not just slightly informative—content that's really going to rank well has to solve problems that no other pages are solving (or, at the least, solve those problems better than other available resources). The information you're sharing has to be top-notch. And that's no joke—if your content is absolutely blowing everything else out of the water, it's going to rank very well.

    But on-page SEO goes beyond keywords. Having a site that's easy for visitors to navigate is important, too—if your visitors want additional information, but it's hard to figure out where it is, they're not likely to stick around to figure it out. Good design is crucial as well. In short, you need to focus on providing a good user experience all around.

    This refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs. The first—and arguably most important—part of off-page optimization is link-building. This is a huge part of SEO, and it's also one of the most difficult. Getting links to your site helps bring in visitors, and it shows Google that other people around the internet value your content, and that your site is authoritative.

    Getting links from authoritative sites can make a huge difference in how your site is ranked—and while it's difficult to measure the effect of a single link, it's safe to say that getting a good one can provide a solid boost to your rankings. Getting links from those types of sites, however, is extremely difficult.

    Social media is another off-page signal that can make a big difference in your SEO, as well. If people are talking about your content on Facebook, Twitter, LinkedIn, or other social networks, search engines take that to mean that it's worth talking about and help other people find it.

    It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use.

    Some people classify technical SEO as a subset of on-page SEO, but we'll be treating it as a unique type here. Technical SEO, in short, is related to on-page factors but has to do with things that go on behind the scenes.

    For example, search engines may give some preference to sites with a responsive design that scales well to mobile devices. Page speed is also an important factor; if your page loads slowly, you're going to lose visitors, and you might be penalized by ranking algorithms. Optimizing images, using a secure HTTPS connection, caching information to speed load times, uploading detailed sitemaps, and other technical factors can help your SEO.

    While many businesses only operate online, there are still thousands of companies that have a physical location where they need customers. If customers aren't coming through your door, you're not making money. So it's important to take that into account when doing your SEO. There are a number of steps that are important for local SEO that you won't need to think about in a more traditional SEO campaign. For example, making sure that you've claimed your Google My Business page, which ensures that your name, address, phone number, opening hours, reviews, and other useful information is prominently displayed in search results and on Google Maps.

    The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google.

    White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google.

    Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines.

    Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO).

    Negative SEO, also sometimes called “Black Hat SEO,” involves the use of malicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor’s site. In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. However, today’s negative SEO has become much more complex and sophisticated.